ARCHETYPE

The H.Y.P.H.EN Framework

INSIGHTS

The Tastemaker

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The Tastemaker

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The Tastemaker

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The Tastemaker · The Tastemaker · The Tastemaker ·

YOUR TASTE IS YOUR CURRENCY

CREATIVE ROLE: CREATE

REALM OF MASTERY: AESTHETIC & EXPRESSION

DRIVEN BY: IMPACT THROUGH CULTURE

SHADOW: COPYING OR OVERCREATING

In the H.Y.P.H.E.N creative cycle, Tastemakers are the stage where ideas take form, feeling, and identity.

Tastemakers turn vision into experience.

YOU DON’T JUST CREATE, YOU SHAPE HOW THINGS LOOK, FEEL, AND LAND IN CULTURE. AT YOUR BEST, YOU DEFINE WHAT OTHERS RECOGNIZE AS “GOOD.”

YOUR WORK DOES THREE THINGS:

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Shape Aesthetic

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Set The Standard

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Influence Culture

YOU MIGHT BE A TASTEMAKER IF…

❋ You have a strong eye for what works visually or creatively

❋ People look to you for style, direction, or creative input

❋ You are a world builder that instinctively know what feels “off” or “on”

❋ You feel most alive when you are creating, designing, or expressing

SHADOW STATE

When Tastemakers operate out of alignment, they might:

Overcreate without clear direction

Copy trends instead of defining their own taste

Struggle to finish or refine what they start

Prioritize aesthetics over meaning or function

THE TASTE IS THERE, BUT IT SEEKS VALIDATION AND LACKS INTENTION.

MASTERY STATE

When Tastemakers step into their power, expression becomes influence. They begin to:

Create with clarity, intention, and identity

Develop a recognizable aesthetic or point of view

Build brands, platforms and products that feel like movements

Influence how others see, create, and express

Shape culture through consistent creative output

Master Your H.Y.P.H.E.N

Tastemaker Examples

  • Rihanna

    Rihanna

  • Pharrell

  • Anna Wintour

  • Tyler The Creator

    Tyler The Creator

  • Teyana Taylor

  • Melina Matsoukas

    Joe Kay

  • Yoon Ahn

    Yoon Ahn

  • Quentin Tarantino

    Quentin Tarantino

WHAT THIS MEANS FOR YOU…

YOUR TASTE IS YOUR SIGNATURE.

EXPRESSION IS HOW YOUR IDEAS MOVE AND BECOME VISIBLE.

THIS SEASON MAY BE ASKING YOU TO MOVE FROM:

❋ inspiration → creation

❋ trends → original expression

❋ scattered ideas → embodied aesthetic

Ready to create with intention?

YOU’VE NAMED YOUR H.Y.P.H.E.N.

NOW EXPLORE TOOLS DESIGNED TO HELP MULTI-HYPHENATES TURN THEIR GIFTS INTO CLARITY, STRUCTURE, AND MOMENTUM.

Explore the H.Y.P.H.E.N Tools